2013-03-15
A framework for measuring and enhancing the effectiveness of Twitter social media applied to sporting goods companies
Publication
Publication
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, , , , | |
Levallois, C., Li, T. | |
hdl.handle.net/2105/21113 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mihai, I. (2013, March 15). A framework for measuring and enhancing the effectiveness of Twitter social media applied to sporting goods companies. Marketing Management. Retrieved from http://hdl.handle.net/2105/21113
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