A framework for measuring and enhancing the effectiveness of Twitter social media applied to sporting goods companies

Additional Metadata
Keywords	Twitter, Social media, Word of mouth (WOM), Effectiveness, Metrics
Thesis Advisor	Levallois, C., Li, T.
Persistent URL	hdl.handle.net/2105/21113
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mihai, I. (2013). A framework for measuring and enhancing the effectiveness of Twitter social media applied to sporting goods companies. In Marketing Management.http://hdl.handle.net/2105/21113

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