Gamification a better way to turn your customers into loyal fans?

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Keywords	Gamification, Intrinsic stimulation, Motivation, Affective commitments, Word of mouth (WOM), Customer retention
Thesis Advisor	Gelper, S.E.C., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/21140
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schuller, B.L. (2014, March 21). Gamification a better way to turn your customers into loyal fans?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21140

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