Awareness of and involvement in marketing communication ROI improvement opportunities of the board of Dutch multinationals

Additional Metadata
Keywords	Marketing communications, Board, Netherlands, Multinationals (MNEs), Return on investment
Thesis Advisor	Maas, A.J.J.A., Sirks, J.J.
Persistent URL	hdl.handle.net/2105/21165
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Halevi, J. (2013). Awareness of and involvement in marketing communication ROI improvement opportunities of the board of Dutch multinationals. In Organisational Change & Consulting.http://hdl.handle.net/2105/21165

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