2013-03-21
Awareness of and involvement in marketing communication ROI improvement opportunities of the board of Dutch multinationals
Publication
Publication
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Maas, A.J.J.A., Sirks, J.J. | |
hdl.handle.net/2105/21165 | |
Organisational Change & Consulting | |
Organisation | Rotterdam School of Management |
Halevi, J. (2013, March 21). Awareness of and involvement in marketing communication ROI improvement opportunities of the board of Dutch multinationals. Organisational Change & Consulting. Retrieved from http://hdl.handle.net/2105/21165
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