2012-09-19
From Groupon price promotions to purchase intentions at full prices
Publication
Publication
The mediating role of perceived quality
Additional Metadata | |
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, , , | |
Gelper, S.E.C., Koppius, O.R. | |
hdl.handle.net/2105/21171 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kordos, N. (2012, September 19). From Groupon price promotions to purchase intentions at full prices. Marketing Management. Retrieved from http://hdl.handle.net/2105/21171
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