What makes a brand name ‘good’?: The effects of brand name characteristics on product success

Additional Metadata
Keywords	Brand names, Characteristics, Name change, Success, Market share, Linguistics
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/21182
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brkić, B. (2014, August 21). What makes a brand name ‘good’?: The effects of brand name characteristics on product success. Marketing Management. Retrieved from http://hdl.handle.net/2105/21182

What makes a brand name ‘good’?