2014-08-21
What makes a brand name ‘good’?
Publication
Publication
The effects of brand name characteristics on product success
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/21182 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Brkić, B. (2014, August 21). What makes a brand name ‘good’?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21182
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