2014-03-21
Optimizing the effectiveness of smartphone apps in retail
Publication
Publication
How can retailers optimize their smartphone apps in order to enhance brand engagement among mobile consumers?
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Ataman, M.B., Berens, G.A.J.M. | |
hdl.handle.net/2105/21193 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zevenbergen, R. (2014, March 21). Optimizing the effectiveness of smartphone apps in retail. Marketing Management. Retrieved from http://hdl.handle.net/2105/21193
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