Optimizing the effectiveness of smartphone apps in retail: How can retailers optimize their smartphone apps in order to enhance brand engagement among mobile consumers?

Additional Metadata
Keywords	Mobile applications, Brand attitude, Purchase intention
Thesis Advisor	Ataman, M.B., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/21193
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zevenbergen, R. (2014). Optimizing the effectiveness of smartphone apps in retail: How can retailers optimize their smartphone apps in order to enhance brand engagement among mobile consumers?. In Marketing Management.http://hdl.handle.net/2105/21193

Optimizing the effectiveness of smartphone apps in retail