Brand stretching: the effects of consecutive brand extension

Additional Metadata
Keywords	Brand extensions, Feedback, Brand essence
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/21205
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Diamantis, G. (2014, September 11). Brand stretching: the effects of consecutive brand extension. Marketing Management. Retrieved from http://hdl.handle.net/2105/21205

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