Brand stretching: the effects of consecutive brand extension

Additional Metadata
Keywords	Brand extensions, Feedback, Brand essence
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/21205
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Diamantis, G. (2014). Brand stretching: the effects of consecutive brand extension. In Marketing Management.http://hdl.handle.net/2105/21205

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