The effects of using sustainability claims in advertisements: A case study for clothing brand H&M

Additional Metadata
Keywords	Sustainability, Advertising, Brand personality, Sustainability claims, Clothing industry/market/sector, H&M
Thesis Advisor	Looman, J.L., Vries, I. de
Persistent URL	hdl.handle.net/2105/21253
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sangers, J.I. (2012). The effects of using sustainability claims in advertisements: A case study for clothing brand H&M. In Marketing Management.http://hdl.handle.net/2105/21253

The effects of using sustainability claims in advertisements