The effects of using sustainability claims in advertisements: A case study for clothing brand H&M

Additional Metadata
Keywords	Sustainability, Advertising, Brand personality, Sustainability claims, Clothing industry/market/sector, H&M
Thesis Advisor	Looman, J.L., Vries, I. de
Persistent URL	hdl.handle.net/2105/21253
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sangers, J.I. (2012, December 20). The effects of using sustainability claims in advertisements: A case study for clothing brand H&M. Marketing Management. Retrieved from http://hdl.handle.net/2105/21253

The effects of using sustainability claims in advertisements