There is an app for that!: An empirical study of the choice drivers of mobile applications

Additional Metadata
Keywords	Marketing, Mobile applications, Choice behaviour, Conjoint analysis, Attributes
Thesis Advisor	Ataman, M.B., Dalen, J. van
Persistent URL	hdl.handle.net/2105/21280
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	De Almeida Rotondaro, B. (2012, September 21). There is an app for that!: An empirical study of the choice drivers of mobile applications. Marketing Management. Retrieved from http://hdl.handle.net/2105/21280

There is an app for that!