There is an app for that!: An empirical study of the choice drivers of mobile applications

Additional Metadata
Keywords	Marketing, Mobile applications, Choice behaviour, Conjoint analysis, Attributes
Thesis Advisor	Ataman, M.B., Dalen, J. van
Persistent URL	hdl.handle.net/2105/21280
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	De Almeida Rotondaro, B. (2012). There is an app for that!: An empirical study of the choice drivers of mobile applications. In Marketing Management.http://hdl.handle.net/2105/21280

There is an app for that!