2013-09-06
Fair-trade certification seals: do they work?
Publication
Publication
The effect of fair-trade claims and the level of familiarity of certification seals on consumers’ purchase intention, quality perception and fairness perception
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| , , , , | |
| Rekom, J. van, Vries, H.J. de | |
| hdl.handle.net/2105/21316 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Bosman, H. (2013, September 6). Fair-trade certification seals: do they work?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21316
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