2013-09-25
Change is the only constant
Publication
Publication
The effect of changing essential brand features on consumers’ evaluation of the brand and the moderating role of brand personality
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Consiglio, I., Rekom, J. van | |
hdl.handle.net/2105/21325 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Matthee, J.V.A. (2013, September 25). Change is the only constant. Marketing Management. Retrieved from http://hdl.handle.net/2105/21325
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