Change is the only constant: The effect of changing essential brand features on consumers’ evaluation of the brand and the moderating role of brand personality

Additional Metadata
Keywords	Brand personality, Brand attitude, Brand essence, Change
Thesis Advisor	Consiglio, I., Rekom, J. van
Persistent URL	hdl.handle.net/2105/21325
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Matthee, J.V.A. (2013, September 25). Change is the only constant: The effect of changing essential brand features on consumers’ evaluation of the brand and the moderating role of brand personality. Marketing Management. Retrieved from http://hdl.handle.net/2105/21325

Change is the only constant