2014-08-31
Ambush marketing: a normalization issue?
Publication
Publication
Explanatory research about the effectiveness of a code of conduct to exclude ambush marketing during sponsored sport events
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, , , , , | |
Go, F.M., Vries, H.J. de | |
hdl.handle.net/2105/21422 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Doggenaar, K.H. (2014, August 31). Ambush marketing: a normalization issue?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21422
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