Ambush marketing: a normalization issue?: Explanatory research about the effectiveness of a code of conduct to exclude ambush marketing during sponsored sport events

Additional Metadata
Keywords	Sponsorship, Sport events, Ambush marketing, Code of conduct, Effectiveness, Collaboration
Thesis Advisor	Go, F.M., Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21422
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doggenaar, K.H. (2014). Ambush marketing: a normalization issue?: Explanatory research about the effectiveness of a code of conduct to exclude ambush marketing during sponsored sport events. In Marketing Management.http://hdl.handle.net/2105/21422

Ambush marketing: a normalization issue?