Global versus local brands: The perceptions of consumers in the Netherlands

Additional Metadata
Keywords	Global brands, Local brands, Netherlands, Consumer perception, Buyer preferences
Thesis Advisor	Fuchs, C., Gubby, H.M.
Persistent URL	hdl.handle.net/2105/21432
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maat, S. van de. (2013, June 26). Global versus local brands: The perceptions of consumers in the Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/21432

Global versus local brands