Global versus local brands: The perceptions of consumers in the Netherlands

Additional Metadata
Keywords	Global brands, Local brands, Netherlands, Consumer perception, Buyer preferences
Thesis Advisor	Fuchs, C., Gubby, H.M.
Persistent URL	hdl.handle.net/2105/21432
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maat, S. van de. (2013). Global versus local brands: The perceptions of consumers in the Netherlands. In Marketing Management.http://hdl.handle.net/2105/21432

Global versus local brands