2012-09-19
You like? I buy!
Publication
Publication
The power of online word-of-mouth
| Additional Metadata | |
|---|---|
| , , , , | |
| Gelper, S.E.C., Baalen, P.J. van | |
| hdl.handle.net/2105/21447 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Graman, G.C.J. (2012, September 19). You like? I buy!: The power of online word-of-mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/21447 |
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