Who is watching what?: Gender differences in sports preferences

Additional Metadata
Keywords	Sports industry/market/sector, Gender differences, Loyalty, Gambling industry/market/sector, Merchandise
Thesis Advisor	Go, F.M., Magala, S.J.
Persistent URL	hdl.handle.net/2105/21450
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Delev, B. (2012). Who is watching what?: Gender differences in sports preferences. In Marketing Management.http://hdl.handle.net/2105/21450

Who is watching what?