The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand

Additional Metadata
Keywords	Product evaluation, Familiarity, Purchasing, Consumer behaviour
Thesis Advisor	Fuchs, C., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/21512
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lugtenberg, I.H.M. (2012). The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand. In Marketing Management.http://hdl.handle.net/2105/21512

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