2012-09-12
The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand
Publication
Publication
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Fuchs, C., Nijholt, J.J. | |
hdl.handle.net/2105/21512 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lugtenberg, I.H.M. (2012, September 12). The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand. Marketing Management. Retrieved from http://hdl.handle.net/2105/21512
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