2013-12-10
An appropriate guideline to maintain or regain the strength of your brand under increasingly competitive market conditions
Publication
Publication
Detecting patterns to accept or reject Holt’s theory of cultural branding by a brand genealogy of the Heineken brand in America
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| , , , , | |
| Go, F.M., Driel, H. van | |
| hdl.handle.net/2105/21563 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Luykx, Q. (2013, December 10). An appropriate guideline to maintain or regain the strength of your brand under increasingly competitive market conditions. Marketing Management. Retrieved from http://hdl.handle.net/2105/21563
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