2011-09-20
Can brands survive in the era of private labels?
Publication
Publication
Category specific strategies for national brands to strengthen market position over private labels
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Ataman, M.B., Knippenberg, D.L. van | |
hdl.handle.net/2105/21567 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ahmedchik, N.F. (2011, September 20). Can brands survive in the era of private labels?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21567
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