Can brands survive in the era of private labels?: Category specific strategies for national brands to strengthen market position over private labels

Additional Metadata
Keywords	Private labels, National brands, Strategy
Thesis Advisor	Ataman, M.B., Knippenberg, D.L. van
Persistent URL	hdl.handle.net/2105/21567
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ahmedchik, N.F. (2011). Can brands survive in the era of private labels?: Category specific strategies for national brands to strengthen market position over private labels. In Marketing Management.http://hdl.handle.net/2105/21567

Can brands survive in the era of private labels?