Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness

Additional Metadata
Keywords	Global brands, Local brands, Buyer preference, Product categories
Thesis Advisor	Fuchs, C., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/21573
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bella, M. (2012). Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness. In Marketing Management.http://hdl.handle.net/2105/21573

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