2012-09-12
Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness
Publication
Publication
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, , , | |
Fuchs, C., Nijholt, J.J. | |
hdl.handle.net/2105/21573 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bella, M. (2012, September 12). Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness. Marketing Management. Retrieved from http://hdl.handle.net/2105/21573
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