Local product perception in Romania: An exploratory study of current preferences and future trends

Additional Metadata
Keywords	Eastern Europe, Romania, Product perception, Local products, Branding, Culture
Thesis Advisor	Fuchs, C., Magala, S.J.
Persistent URL	hdl.handle.net/2105/21577
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cismasu, I. (2012, September 18). Local product perception in Romania: An exploratory study of current preferences and future trends. Marketing Management. Retrieved from http://hdl.handle.net/2105/21577

Local product perception in Romania