2012-09-17
The effect of fair-trade signals on coffee brands
Publication
Publication
How process-related product certification seals and claims are valued in the supermarket
Additional Metadata | |
---|---|
, , , , , , | |
Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/21580 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Iperen, D. van. (2012, September 17). The effect of fair-trade signals on coffee brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/21580
|