The effect of fair-trade signals on coffee brands: How process-related product certification seals and claims are valued in the supermarket

Additional Metadata
Keywords	Fairtrade, Certification, Perceived fairness, Perceived quality, Coffee industry/market/sector, Brand familiarity, Claims
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21580
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Iperen, D. van. (2012, September 17). The effect of fair-trade signals on coffee brands: How process-related product certification seals and claims are valued in the supermarket. Marketing Management. Retrieved from http://hdl.handle.net/2105/21580

The effect of fair-trade signals on coffee brands