The effect of fair-trade signals on coffee brands: How process-related product certification seals and claims are valued in the supermarket

Additional Metadata
Keywords	Fairtrade, Certification, Perceived fairness, Perceived quality, Coffee industry/market/sector, Brand familiarity, Claims
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21580
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Iperen, D. van. (2012). The effect of fair-trade signals on coffee brands: How process-related product certification seals and claims are valued in the supermarket. In Marketing Management.http://hdl.handle.net/2105/21580

The effect of fair-trade signals on coffee brands