Start off with a bang: The importance of adhering to category essence

Additional Metadata
Keywords	Category essence, Consumer behaviour, Champagne industry/market/sector
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/21594
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Benjamin, V. (2012, September 26). Start off with a bang: The importance of adhering to category essence. Marketing Management. Retrieved from http://hdl.handle.net/2105/21594

Start off with a bang