2012-09-26
Start off with a bang
Publication
Publication
The importance of adhering to category essence
Additional Metadata | |
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Rekom, J. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/21594 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Benjamin, V. (2012, September 26). Start off with a bang. Marketing Management. Retrieved from http://hdl.handle.net/2105/21594
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