Start off with a bang: The importance of adhering to category essence

Additional Metadata
Keywords	Category essence, Consumer behaviour, Champagne industry/market/sector
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/21594
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Benjamin, V. (2012). Start off with a bang: The importance of adhering to category essence. In Marketing Management.http://hdl.handle.net/2105/21594

Start off with a bang