The power of influentials in offline word-of-mouth: Are you influenced by your friends?

Additional Metadata
Keywords	Word of mouth (WOM), Social networks, Offline, Social influence
Thesis Advisor	Gelper, S.E.C., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/21629
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Griffioen, T.H. (2012, September 12). The power of influentials in offline word-of-mouth: Are you influenced by your friends?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21629

The power of influentials in offline word-of-mouth