2012-09-12
The power of influentials in offline word-of-mouth
Publication
Publication
Are you influenced by your friends?
Additional Metadata | |
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Gelper, S.E.C., Ginkel, W.P. van | |
hdl.handle.net/2105/21629 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Griffioen, T.H. (2012, September 12). The power of influentials in offline word-of-mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/21629
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