The power of influentials in offline word-of-mouth: Are you influenced by your friends?

Additional Metadata
Keywords	Word of mouth (WOM), Social networks, Offline, Social influence
Thesis Advisor	Gelper, S.E.C., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/21629
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Griffioen, T.H. (2012). The power of influentials in offline word-of-mouth: Are you influenced by your friends?. In Marketing Management.http://hdl.handle.net/2105/21629

The power of influentials in offline word-of-mouth