Welcome to the jungle: social media ≠ social media

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Keywords	Social media, Facebook, Twitter, Pinterest, Word of mouth (WOM), Viral marketing
Thesis Advisor	Bergh, B. van den, Heugens, P.P.M.A.R.
Persistent URL	hdl.handle.net/2105/21671
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rolfes, T.L. (2013, September 30). Welcome to the jungle: social media ≠ social media. Marketing Management. Retrieved from http://hdl.handle.net/2105/21671

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