Introducing green consumer products in an effective way: How can companies overcome consumer skepticism of CSR?

Additional Metadata
Keywords	Corporate social responsibility (CSR), Green products, Green purchasing, Marketing, Skepticism, Consumer behaviour
Thesis Advisor	Berens, G.A.J.M., Wolf, P. de
Persistent URL	hdl.handle.net/2105/21685
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kontny, J.C. (2012, September 20). Introducing green consumer products in an effective way: How can companies overcome consumer skepticism of CSR?. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/21685

Introducing green consumer products in an effective way