The impact of abstraction of language on companies’ legitimacy after crises: An experiment on how consumers perceive the ‘power of words’

Additional Metadata
Keywords	Reputations, Credibility, Language abstraction
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/21691
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Giesen, A.C. (2012, June 28). The impact of abstraction of language on companies’ legitimacy after crises: An experiment on how consumers perceive the ‘power of words’. Marketing Management. Retrieved from http://hdl.handle.net/2105/21691

The impact of abstraction of language on companies’ legitimacy after crises