2012-06-28
The impact of abstraction of language on companies’ legitimacy after crises
Publication
Publication
An experiment on how consumers perceive the ‘power of words’
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/21691 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Giesen, A.C. (2012, June 28). The impact of abstraction of language on companies’ legitimacy after crises. Marketing Management. Retrieved from http://hdl.handle.net/2105/21691
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