2011-09-21
Word of mouth motives in collective buying business model
Publication
Publication
Case study of Groupon
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/21701 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Papadopoulou, E. (2011, September 21). Word of mouth motives in collective buying business model. Marketing Management. Retrieved from http://hdl.handle.net/2105/21701
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