Word of mouth motives in collective buying business model: Case study of Groupon

Additional Metadata
Keywords	Word of mouth (WOM), Collective buying, Groupon
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/21701
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Papadopoulou, E. (2011, September 21). Word of mouth motives in collective buying business model: Case study of Groupon. Marketing Management. Retrieved from http://hdl.handle.net/2105/21701

Word of mouth motives in collective buying business model