2012-09-17
Do fair-trade signals influence purchase intention of chocolate brands?
Publication
Publication
How process-related product certification seals and claims are valued by consumers
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, , , , , , | |
Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/21709 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hoek, B.S. van der. (2012, September 17). Do fair-trade signals influence purchase intention of chocolate brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21709
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