Do fair-trade signals influence purchase intention of chocolate brands?: How process-related product certification seals and claims are valued by consumers

Additional Metadata
Keywords	Fairtrade, Certification, Chocolate industry/market/sector, Perceived fairness, Perceived quality, Puffery, Signalling
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21709
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoek, B.S. van der. (2012, September 17). Do fair-trade signals influence purchase intention of chocolate brands?: How process-related product certification seals and claims are valued by consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/21709

Do fair-trade signals influence purchase intention of chocolate brands?