Do fair-trade signals influence purchase intention of chocolate brands?: How process-related product certification seals and claims are valued by consumers

Additional Metadata
Keywords	Fairtrade, Certification, Chocolate industry/market/sector, Perceived fairness, Perceived quality, Puffery, Signalling
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21709
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoek, B.S. van der. (2012). Do fair-trade signals influence purchase intention of chocolate brands?: How process-related product certification seals and claims are valued by consumers. In Marketing Management.http://hdl.handle.net/2105/21709

Do fair-trade signals influence purchase intention of chocolate brands?