The successfulness of online price promotions: The case of online daily offers via Groupon

Additional Metadata
Keywords	Price promotions, Groupon, Daily deals, Coupons
Thesis Advisor	Gelper, S.E.C., Houwelingen, G.G. van
Persistent URL	hdl.handle.net/2105/21754
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kortenhorst, M.M. (2012, December 18). The successfulness of online price promotions: The case of online daily offers via Groupon. Marketing Management. Retrieved from http://hdl.handle.net/2105/21754

The successfulness of online price promotions