Intergeneration ethnic marketing: Ethnic identity differences within a minority and their consumer behavior

Additional Metadata
Keywords	Consumer behavior, Ethnic marketing, Hedonic, Utilitarian, Intergenerational differences, Bicultural
Thesis Advisor	Puntoni, S., Rekom, J. van
Persistent URL	hdl.handle.net/2105/21765
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dasburg, D. (2014, July). Intergeneration ethnic marketing: Ethnic identity differences within a minority and their consumer behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/21765

Intergeneration ethnic marketing