The aftermath of product placement in popular TV-series

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Keywords	Product placement, Social media, Television (TV), Humour, Congruity, Prominence
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/21785
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Haaren, L.M. van. (2011, September 12). The aftermath of product placement in popular TV-series. Marketing Management. Retrieved from http://hdl.handle.net/2105/21785

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