2011-12-06
Brand preference on beer
Publication
Publication
Drivers that influence consumers on their decision
| Additional Metadata | |
|---|---|
| , , , , | |
| Ataman, M.B., Kavadis, N. | |
| hdl.handle.net/2105/21786 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Drosos, D.I. (2011, December 6). Brand preference on beer: Drivers that influence consumers on their decision. Marketing Management. Retrieved from http://hdl.handle.net/2105/21786 |
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