Brand and TV show personalities in product placement: The online effect

Additional Metadata
Keywords	Brand personality, Product placement, Online
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/21802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hulst, R.J. van der . (2012, December 11). Brand and TV show personalities in product placement: The online effect. Marketing Management. Retrieved from http://hdl.handle.net/2105/21802

Brand and TV show personalities in product placement