Brand and TV show personalities in product placement: The online effect

Additional Metadata
Keywords	Brand personality, Product placement, Online
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/21802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hulst, R.J. van der . (2012). Brand and TV show personalities in product placement: The online effect. In Marketing Management.http://hdl.handle.net/2105/21802

Brand and TV show personalities in product placement