2012-09-17
Language effects in advertising
Publication
Publication
Dubbing vs. subtitling and the effect of perceived globalness
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, , , | |
Depecik, B.E., Kavadis, N. | |
hdl.handle.net/2105/21822 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Groningen, L.A. van. (2012, September 17). Language effects in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/21822
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