Language effects in advertising: Dubbing vs. subtitling and the effect of perceived globalness

Additional Metadata
Keywords	Dubbing, Subtitles, Advertising, Perceived globalness
Thesis Advisor	Depecik, B.E., Kavadis, N.
Persistent URL	hdl.handle.net/2105/21822
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groningen, L.A. van. (2012, September 17). Language effects in advertising: Dubbing vs. subtitling and the effect of perceived globalness. Marketing Management. Retrieved from http://hdl.handle.net/2105/21822

Language effects in advertising