Language effects in advertising: Dubbing vs. subtitling and the effect of perceived globalness

Additional Metadata
Keywords	Dubbing, Subtitles, Advertising, Perceived globalness
Thesis Advisor	Depecik, B.E., Kavadis, N.
Persistent URL	hdl.handle.net/2105/21822
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groningen, L.A. van. (2012). Language effects in advertising: Dubbing vs. subtitling and the effect of perceived globalness. In Marketing Management.http://hdl.handle.net/2105/21822

Language effects in advertising