What signals can do for new brands

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Keywords	Signalling theory, Health claim, Consumer behaviour, Warranty, Puffery
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21851
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sande, G.C. van der. (2012, September 6). What signals can do for new brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/21851

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