What signals can do for new brands: The effect of certification seal, money back guarantee and health claims on consumer decision making

Additional Metadata
Keywords	Signalling theory, Health claim, Consumer behaviour, Warranty, Puffery
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/21851
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sande, G.C. van der. (2012). What signals can do for new brands: The effect of certification seal, money back guarantee and health claims on consumer decision making. In Marketing Management.http://hdl.handle.net/2105/21851

What signals can do for new brands