The role of causal status and coherence in feature weighting: An enabler of employees' brand supporting behaviors

Additional Metadata
Keywords	Branding, Brand essence, Organisational identity, Alignment, Hotel industry/market/sector, Feature weighting
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/21853
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mende, R.H. (2013). The role of causal status and coherence in feature weighting: An enabler of employees' brand supporting behaviors. In Marketing Management.http://hdl.handle.net/2105/21853

The role of causal status and coherence in feature weighting