The role of causal status and coherence in feature weighting: An enabler of employees' brand supporting behaviors

Additional Metadata
Keywords	Branding, Brand essence, Organisational identity, Alignment, Hotel industry/market/sector, Feature weighting
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/21853
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mende, R.H. (2013, September 26). The role of causal status and coherence in feature weighting: An enabler of employees' brand supporting behaviors. Marketing Management. Retrieved from http://hdl.handle.net/2105/21853

The role of causal status and coherence in feature weighting