Extending the Red Bull brand: Influence of brand extensions on brand image

Additional Metadata
Keywords	Marketing, Brand extensions, Brand image, Red Bull
Thesis Advisor	Looman, J.L., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/21896
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Petronis, V. (2011). Extending the Red Bull brand: Influence of brand extensions on brand image. In Marketing Management.http://hdl.handle.net/2105/21896

Extending the Red Bull brand