Extending the Red Bull brand: Influence of brand extensions on brand image

Additional Metadata
Keywords	Marketing, Brand extensions, Brand image, Red Bull
Thesis Advisor	Looman, J.L., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/21896
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Petronis, V. (2011, September 26). Extending the Red Bull brand: Influence of brand extensions on brand image. Marketing Management. Retrieved from http://hdl.handle.net/2105/21896

Extending the Red Bull brand