Tweak your tweets: Tweet attributes that increase tweeters’ likeliness to produce E-WOM on Twitter

Additional Metadata
Keywords	Word of mouth (WOM), Twitter, Social media, Tweets, Marketing, Interactive media
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/21907
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schouls, A.J. (2011, December 9). Tweak your tweets: Tweet attributes that increase tweeters’ likeliness to produce E-WOM on Twitter. Marketing Management. Retrieved from http://hdl.handle.net/2105/21907

Tweak your tweets