What are your employees promoting?: Managing consistency in marketing communications through alignment of organisational identity and core company values

Additional Metadata
Keywords	Organisational identity, Core values, Communication, Employees
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/21911
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veselinova, G.P. (2014). What are your employees promoting?: Managing consistency in marketing communications through alignment of organisational identity and core company values. In Marketing Management.http://hdl.handle.net/2105/21911

What are your employees promoting?