What are your employees promoting?: Managing consistency in marketing communications through alignment of organisational identity and core company values

Additional Metadata
Keywords	Organisational identity, Core values, Communication, Employees
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/21911
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veselinova, G.P. (2014, September 11). What are your employees promoting?: Managing consistency in marketing communications through alignment of organisational identity and core company values. Marketing Management. Retrieved from http://hdl.handle.net/2105/21911

What are your employees promoting?