Love me tender, love me sweet, never let me go: product line extension and brand authenticity: the case of Durex

Additional Metadata
Keywords	Brand essence, Extensions, Authenticity, Durex
Thesis Advisor	Rekom, J. van, Tarakci, M.
Persistent URL	hdl.handle.net/2105/21918
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Winterscheidt, M.C. (2014, August 19). Love me tender, love me sweet, never let me go: product line extension and brand authenticity: the case of Durex. Marketing Management. Retrieved from http://hdl.handle.net/2105/21918

Love me tender, love me sweet, never let me go: product line extension and brand authenticity