Love me tender, love me sweet, never let me go: product line extension and brand authenticity: the case of Durex

Additional Metadata
Keywords	Brand essence, Extensions, Authenticity, Durex
Thesis Advisor	Rekom, J. van, Tarakci, M.
Persistent URL	hdl.handle.net/2105/21918
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Winterscheidt, M.C. (2014). Love me tender, love me sweet, never let me go: product line extension and brand authenticity: the case of Durex. In Marketing Management.http://hdl.handle.net/2105/21918

Love me tender, love me sweet, never let me go: product line extension and brand authenticity