2014-08-19
Love me tender, love me sweet, never let me go: product line extension and brand authenticity
Publication
Publication
the case of Durex
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Rekom, J. van, Tarakci, M. | |
hdl.handle.net/2105/21918 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Winterscheidt, M.C. (2014, August 19). Love me tender, love me sweet, never let me go: product line extension and brand authenticity. Marketing Management. Retrieved from http://hdl.handle.net/2105/21918
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