2014-07-31
Framing the message
Publication
Publication
A quantitative study on the effectiveness of framing in cause related marketing
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Looman, J.L., Berens, G.A.J.M. | |
hdl.handle.net/2105/21930 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Meyer, G.I.C. (2014, July 31). Framing the message. Marketing Management. Retrieved from http://hdl.handle.net/2105/21930
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