Extreme makeover?!: A consumer learning perspective on brand repositioning success

Additional Metadata
Keywords	Brands, Repositioning, Revitalisation, Consumer learning, Memory interference
Thesis Advisor	Jong, M.G. de, Szymanowski, M.
Persistent URL	hdl.handle.net/2105/21934
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sowa, J. (2011). Extreme makeover?!: A consumer learning perspective on brand repositioning success. In Marketing Management.http://hdl.handle.net/2105/21934

Extreme makeover?!