2011-09-21
Extreme makeover?!
Publication
Publication
A consumer learning perspective on brand repositioning success
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, , , , | |
Jong, M.G. de, Szymanowski, M. | |
hdl.handle.net/2105/21934 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sowa, J. (2011, September 21). Extreme makeover?!. Marketing Management. Retrieved from http://hdl.handle.net/2105/21934
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