Extreme makeover?!: A consumer learning perspective on brand repositioning success

Additional Metadata
Keywords	Brands, Repositioning, Revitalisation, Consumer learning, Memory interference
Thesis Advisor	Jong, M.G. de, Szymanowski, M.
Persistent URL	hdl.handle.net/2105/21934
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sowa, J. (2011, September 21). Extreme makeover?!: A consumer learning perspective on brand repositioning success. Marketing Management. Retrieved from http://hdl.handle.net/2105/21934

Extreme makeover?!