2014-08-07
The impact of ethnic spokespeople’s age on 1st and 2nd generation sub-Saharan Africans’ advertisement evaluations
Publication
Publication
Additional Metadata | |
---|---|
, , , , | |
Puntoni, S., Giessner, S.R. | |
hdl.handle.net/2105/21953 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Osei-Agyeman, A.R.A.D. (2014, August 7). The impact of ethnic spokespeople’s age on 1st and 2nd generation sub-Saharan Africans’ advertisement evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/21953
|