2014-08-07
The impact of ethnic spokespeople’s age on 1st and 2nd generation sub-Saharan Africans’ advertisement evaluations
Publication
Publication
| Additional Metadata | |
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| , , , , | |
| Puntoni, S., Giessner, S.R. | |
| hdl.handle.net/2105/21953 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Osei-Agyeman, A.R.A.D. (2014, August 7). The impact of ethnic spokespeople’s age on 1st and 2nd generation sub-Saharan Africans’ advertisement evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/21953 |
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