The impact of brand excitement on impulse purchasing

Additional Metadata
Keywords	Impulse buying, Brand personality
Thesis Advisor	Ordabayeva, N., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/21960
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nowakowski, M.S. (2011). The impact of brand excitement on impulse purchasing. In Marketing Management.http://hdl.handle.net/2105/21960

Publication