The impact of brand excitement on impulse purchasing

Additional Metadata
Keywords	Impulse buying, Brand personality
Thesis Advisor	Ordabayeva, N., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/21960
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nowakowski, M.S. (2011, September 27). The impact of brand excitement on impulse purchasing. Marketing Management. Retrieved from http://hdl.handle.net/2105/21960

Publication