Oops, I did it again!: Can products serve as heroes to improve consumer self-control?

Additional Metadata
Keywords	Branding, Self control, Depletion, Choice
Thesis Advisor	Mead, N.L., Consiglio, I.
Persistent URL	hdl.handle.net/2105/21991
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dekker, A.M. (2014, August 7). Oops, I did it again!: Can products serve as heroes to improve consumer self-control?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21991

Oops, I did it again!