Oops, I did it again!: Can products serve as heroes to improve consumer self-control?

Additional Metadata
Keywords	Branding, Self control, Depletion, Choice
Thesis Advisor	Mead, N.L., Consiglio, I.
Persistent URL	hdl.handle.net/2105/21991
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dekker, A.M. (2014). Oops, I did it again!: Can products serve as heroes to improve consumer self-control?. In Marketing Management.http://hdl.handle.net/2105/21991

Oops, I did it again!